Swedish Hotspot at Web Summit 2017 is organized by the following organizations:

Business Sweden

Business Sweden’s purpose is to help companies in Sweden to grow their international revenues and international companies to invest and expand in Sweden. We offer our customers strategic advice and hands-on support.

Business Sweden is owned by the Swedish Government and the industry, a partnership that provides access to contacts and networks at all levels. Business Sweden was founded on the first of January, 2013, by a merger of the Swedish Trade Council (Exportrådet) and Invest Sweden.

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Embassy of Sweden in Lisbon

One important task of the Embassy of Sweden is to promote Swedish exports and imports, and to help Swedish start- ups and companies to establish in Portugal. Enhancing Swedish competitiveness on the global market and strengthening the Swedish brand are priorities, based on values like creativity, entrepreneurship, innovation, openness, fairness, sustainability, care and gender equality.

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In cooperation with:


IKEA is a leading Home Furnishing brand with Swedish roots.

Our vision is to create a better everyday life for the many people. The IKEA Concept starts with the idea of providing a range of home furnishing products that are affordable to the many people, not just the few. It is achieved by combining function, quality, design and value - always with sustainability in mind. 

The IKEA Group has 338 stores in 28 countries. The brand opened its first store in Portugal in 2004 and has currently 5 stores: Alfragide, Braga, Loures, Loulé and Matosinhos.

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